IM allows you to get on with other things and yet be in touch real time with connected friends and colleagues . Today, users can use these messaging platforms to receive customer service, get notified about special offers, browse the product catalog, receive invoices, make purchases, and more. Another crucial factor driving this trend is the shift towards the experience economy. There are also some security risks like the content of the instant message may be intercepted. However, that 2016 Email Marketing Benchmark Study also reported that 49% of people check their emails on mobile. Of course, there’s also all the free publicity that Ralph has generated (people were excited about such a well-made bot). Small businesses can now set up an official verified profile on the WhatsApp Business app and use it to deliver customer service, notifications, and updates to their customer base. There are lots of disadvantages. Here are a few simple tricks. IM … IM allows network users to communicate in a quick and effective manner, without the delays associated with email. One of the biggest advantages of instant messaging for business is that it’s exactly that – instant. What matters to us is that the instant messaging apps are becoming one of the secret weapons of experience economy as they supply both the speed and personalization consumers crave. Advantage 1- Massive . Disadvantages. Share Tweet. Facebook continues to publish reports on the success of messaging consistently producing higher open rates, response rates, engagement, and customer satisfaction. All in all, the advantages of instant messaging apps marketing will be hard to ignore in 2021. With the three most popular messaging platforms having over 1 billion monthly active users each, it’s safe to say that you can find your customers on these apps, whatever it is that you sell. Real-Time Talk: The beauty of IM lies in its name – "Instant". Naturally, a chatbot can’t deal with every single query, especially not the more complex ones. People in workplaces may use the IMs during work time to chat with friends and waste time or even bring the possible virus from outside. Holding the daily stand-up via video chathelps promote clarity among remote teams, for instance. Many affordable tools allow you to build choice-based bots and do so without coding. You can message the bot if you are struggling with picking the right gift for a child. According to The Mobile Economy 2019 report by the GSM Association, the percentage of smartphone adoption will grow significantly in the coming years. Instant messaging pros and cons. Facebook Messenger and WeChat have supported and encouraged businesses to communicate and interact with customers via messaging for a few years now. It saves them time and provides the cozy feeling of a comfort zone without much effort on your part. You can’t just sit there and wait for the customers to come to you. You might justify the behavior by saying that the issue is top of mind for you, you don’t want to forget, and you don’t expect the recipient to respond right away. The use of instant messaging at work has become commonplace in most organizations. Yet, for many professional women, internet messaging is more of a nuisance than a benefit at the office. Nowadays we are living in the technology age. Shivikatiwari Shivikatiwari Answer: Instant messaging technology is a type of online chat that offers real - time transmission over the internet. This new tools has some advantages and some disadvantages. 2148 Words 9 Pages. Furthermore, it integrates well with all Facebook business features such as product catalog, store, paid ads, and detailed user analytics. But we are in 2020, and, let’s face it, we are not interested in SMS anymore. Instant messaging can become noisy, distracting, and irrelevant to work. Big companies online and wireless application service providers offers a wide range of add-on features to their employees. It's changing how individuals and teams interact at work. The Mobile Economy 2019 report by the GSM Association, messaging apps for conversational marketing, the new consumer puts experience over price, build choice-based bots and do so without coding, Lego has seen a 6x return on ad spend in the markets where they used this chatbot. It has made Lego a lot of money. So, who CAN be there, 24/7? As it is immediate, you have no time to reflect on the message you are sending, unlike an email where you can review the draft before sending. In the company, colleagues can send and reply instant message in real time without face to face, meanwhile the work report can be shared during the instant chat session; the IM can make a virtual conference without get all the related people together in a physical meeting room. As a result the sensitive data like customer list, sales report may be revealed on the internet. Unless the communication is extremely time-sensitive, resist this urge. It is more ... SMS doesn't require you to be at your computer like e-mail and instant messaging (IM) do -- although some phones are equipped for mobile e-mail and IM services. It connects people regardless where they are actually located. Messenger business features are highly developed, allowing businesses of all shapes and sizes to communicate and engage with your leads or existing customer base using the live chat or a brand chatbot. Answer: What the advantages are: Fast: Instant messages (IMs) appear on the … Messaging … • SMS length is about 160 characters (maximum). In conclusion, if you will use an IM inside the company, you should consider the advantages and disadvantages of the instant messenger as mentioned above and select an enterprise level instant messenger will be a good choice since most of the IMs offer strong encryption of the instant messaging … Facebook Messenger, WhatsApp, WeChat, Viber… Indeed, times have changed. Messaging apps have changed the way we communicate with each other. Instant messaging is a tool used by a vast majority of Internet users. While phone calls or emails can be time consuming, instant messaging allows colleagues to address issues in a live and prompt manner with minimum disruptions. These messages can be sent or received by an individual or a group of people to one or more than ne people by using a public or private instant messaging network. Uses of instant messaging for business allows you to communicate with other people, anywhere in the world, in real-time unlike the response of emails for which you have to wait until your message is downloaded from the server by the receiver. Famously, Absolut Vodka created a virtual WhatsApp bouncer Sven to reward exclusive tickets to a VIP product launch party. As IM services are becoming more popular, more people are now enjoying the convenience they brought. There are many reasons to start using instant messaging. Here are the benefits of using this app and a comprehensive look at the concerns many people have with installing it on their device. However, most businesses can’t afford large support and sales teams to instantly accommodate all leads and clients. Naturally, Facebook makes it easier as you can implement a “Message Us” button on your Facebook Page. As we mentioned in our other piece on WhatsApp Marketing, messaging apps are a great way to pull marketing stats and draw attention. What’s more, the staff can talk to customers or vendors online as well, in other word, now people can do business through the instant messenger direct rather than use the traditional method like make phone calls. Without the verbal or non-verbal contextual clues of a face to face interaction , the message can easily be misinterpreted. This makes it much easier to instantly communicate with people on mobile devices. If you don’t have access to specific data in your region, in most cases, focusing on WhatsApp or Facebook Messenger is probably your best bet. Another reason mobile messaging marketing has been taking off is the ever-growing adoption of smartphones worldwide. There are many advantages to using instant messenger. Instant messaging pros and cons. This presents a big business opportunity. In conclusion, if you will use an IM inside the company, you should consider the advantages and disadvantages of the instant messenger as mentioned above and select an enterprise level instant messenger will be a good choice since most of the IMs offer strong encryption of the instant messaging transferred. But, it has its downsides. Here’s why: Text messages get read. Adobe’s “Email Use 2017 – US Report” found 81% of participants check emails on their smartphones. This is one of the main advantages of instant messaging communication for businesses. You need to take the conversation where consumers feel at home and hang out the most. IM is used a lot of the time in education. Cell phones , instant messaging and online social networks are three main ways people use technology to communicate with each other. The intimate and personal nature of instant messaging means that in this case, less is in fact more. For example, it is more user-friendly, as it can be used even by a non-technical employee, and it is easier to setup. Instant Messaging or IM has long been used as a social networking tool or method communicating for people. While instant messaging has always been great for personal use, find out why its benefits have led small business owners to adopt it in the workplace, to support or replace traditional forms of communication. However, the advantages outweigh the disadvantages. More importantly, instant messaging allows managers to maintain constant communication with a team that favours the exchange of feedback and an open … IM is real time communication like voice calling but less intrusive than the latter. Here are the advantages of Instant Messaging which can help your business: So, why all that hype around IM marketing today? For … In 2017, Olyo ran a comparative case study sending the same campaign via email and Facebook Messenger (using messenger chatbot tech). Instant messaging could also be used for faster internal communications too. Actually, just 20 years ago, it was one of the most innovative and revolutionary things in the world! When users click on such a button, he or she is redirected to the messenger or WhatsApp (mobile or web). SMS has several advantages. On the other hand, in 2016, Gartner reported that, based on various sources, SMS open and response rates are as high as 98% and 45%, respectively. For starters, it’s familiar. You can take a page out of Lego’s book and create your own chatbot that you can then promote with Facebook’s click-to-Messenger and click-to-WhatsApp ads. Advantages. Mention its advantages of instant messaging 1 See answer DanteZBuB3924 is waiting for your help. It is text based like email but not as slow either. However, it can take customer experience from frustrating to enjoyable by helping you sort and distribute queries more effectively. Instagram is a social network that has grown widely in recent years. But every marketing strategy, regardless of its potential, has its rules and limitations. There are lots of disadvantages. People Like Using It. In 2018, WhatsApp also opened its door to brands by launching WhatsApp Business and WhatsApp API (Enterprise). How do you get prospects to learn about its existence and talk to it? A study by the Radicati Group (2004) examined its workers to complete two exemplary tasks both with and without Instant Messaging , and discovered that companies could save an average of 40 minutes a day per user with Instant Messaging. That is, users have to opt-in one way or another for your brand to be able to contact them. A study by the Radicati Group (2004) examined its workers to complete two exemplary tasks both with and without Instant Messaging, and discovered that companies could save an average of 40 minutes a day per user with Instant Messaging. Advantages of Instant Messaging in Business. Channelization with Messaging Apps. This simple rule not only shields people from receiving heaps of unwanted messages but also ensures the consumers on your list are indeed quality leads interested in what you have to say or offer. So, in this article, we will dive deep into the topic and discuss: Instant messaging as we know it has become SO intertwined with our daily routines, it’s easy to forget that it’s merely a few decades old. Less content and fewer messages sent will make the power of the messages more effective. It connects people regardless where they are actually located. Instant Messenger for Private is particular for businesses, which restricts outer people other than your organization. Thanks to a study published in Research in Learning Technology and authored by two university professors, we have a better idea of the benefits of instant messaging… Instant messaging in the workplace enhances transparency by promoting more regular communication and, in the process, making colleagues and superiors more approachable.